Content Calendar

Week 1: Jan 1-7, 2026

Theme: New Year, New Adventures

15

Total Posts

0

Published

6

Instagram

3

Facebook

3

TikTok

2

Pinterest

1

Stories

2026: The Year of the Turtle
Wednesday, January 1, 2026Photo

Caption

2026: The Year of the Turtle 🐢

There's something magical about watching the first sunrise of a new year from the Georgia coast. The same waters where loggerhead sea turtles have been nesting for thousands of years.

This year, we're setting intentions:
→ More sunrises, fewer screens
→ More ocean time, less worry
→ More protecting what we love

What's your 2026 intention? Drop it below 👇

Welcome to Turtlefied. Welcome to a state of mind.

Hashtags

#Turtlefied #AStateOfMind #TybeeIsland #GeorgiaCoast #NewYear2026 #CoastalLiving #SeaTurtles #BeachLife #SunriseVibes #OceanLover #SavannahGA #ExploreGeorgia

Visual Direction

Stunning sunrise photo from Tybee Island beach with the ocean in frame. Warm golden light reflecting off the water. Can overlay the Turtlefied logo subtly in corner.
2026: The Year of the Turtle
Wednesday, January 1, 2026Photo

Caption

2026: The Year of the Turtle 🐢

Happy New Year from Tybee Island, Georgia!

There's something magical about watching the first sunrise of a new year from the Georgia coast. These are the same waters where loggerhead sea turtles have been nesting for thousands of years—and where we find our inspiration every single day.

This year at Turtlefied, we're committed to:
✓ Celebrating the beauty of the Georgia coast
✓ Educating our community about sea turtle conservation
✓ Creating sustainable style that tells a story

What are YOUR intentions for 2026? We'd love to hear them!

Welcome to Turtlefied. Welcome to a state of mind.

🌊 Shop the collection: [LINK IN BIO]

Visual Direction

Same sunrise image as Instagram
Pack with me for a winter beach escape
Thursday, January 2, 2026Reel

Caption

Pack with me for a winter beach escape ✈️🌊

Winter at the coast hits different. Fewer crowds, golden light, and the kind of quiet that resets your soul.

What I'm bringing:
☑️ Turtlefied Classic Tee (because comfort is non-negotiable)
☑️ Canvas Tote for beach walks
☑️ Thermal Tumbler for morning coffee on the sand

Who else is planning a winter beach trip? 🙋‍♀️

Shop the essentials → link in bio

Hashtags

#Turtlefied #AStateOfMind #PackWithMe #WinterBeach #TybeeIsland #BeachTrip #TravelPacking #CoastalStyle #GeorgiaCoast #BeachEssentials #WeekendGetaway

Visual Direction

15-30 second video showing someone packing a weekender bag for a winter beach trip. Include Turtlefied Classic Tee being folded, the Canvas Tote, and the Thermal Tumbler. Use trending audio (upbeat, travel-vibes).

Audio Suggestion

Use a trending travel or 'pack with me' audio

Packing for a winter beach trip
Thursday, January 2, 2026Video

Caption

packing for a winter beach trip 🐚 who's coming?

Hashtags

#PackWithMe #WinterBeach #TybeeIsland #BeachTok #CoastalTok #GeorgiaTikTok #SmallBusinessTok #BeachTrip

Visual Direction

Same packing video, but can be slightly less polished/more authentic for TikTok

Audio Suggestion

Trending 'pack with me' or travel sound

5 Reasons to Visit Tybee in Winter
Friday, January 3, 2026Carousel

Caption

5 reasons why winter is secretly the BEST time to visit Tybee Island 🌅

Swipe through and tell me—which one convinced you? 👉

Most people think beach season ends in September. But locals know the truth: winter on the Georgia coast is pure magic.

The crowds disappear. The light turns golden. And the ocean? She's showing off.

Save this for your next trip planning session 📌

Hashtags

#Turtlefied #TybeeIsland #GeorgiaCoast #WinterBeach #TravelGeorgia #CoastalLiving #BeachLife #SavannahGA #HiddenGems #TravelTips #WinterGetaway #ExploreGeorgia

Visual Direction

5-slide carousel with beautiful photos of Tybee Island in winter:
Slide 1 (Cover): "5 Reasons to Visit Tybee in Winter" with beach sunset background
Slide 2: "1. Golden Hour Lasts Forever" - sunset photo
Slide 3: "2. You'll Have the Beach to Yourself" - empty beach shot
Slide 4: "3. Dolphins Are More Active" - ocean/wildlife shot
Slide 5: "4. The Seafood is Peak Fresh" - local restaurant/food shot
Slide 6: "5. Sunrises Hit Different" - sunrise photo
Why Winter is the Best Time to Visit Tybee Island
Friday, January 3, 2026Pin

Caption

Discover why locals love Tybee Island in winter. Golden hour photography, empty beaches, and fresh seafood await. Plan your Georgia coast getaway today.

Hashtags

#TybeeIsland #GeorgiaTravel #WinterBeach

Visual Direction

Slide 2 image from carousel → Board: 'Georgia Coast Travel'
Tybee Island Winter Sunrise | Georgia Coast
Friday, January 3, 2026Pin

Caption

Nothing beats a winter sunrise on Tybee Island. Fewer crowds, stunning light, and peaceful mornings on the Georgia coast.

Hashtags

#Sunrise #BeachPhotography #TybeeIsland

Visual Direction

Slide 5 image from carousel → Board: 'Beach Sunrise Photography'
Weekend Engagement Stories
Saturday, January 4, 2026Stories

Caption

Story 1: Poll - "What's your 2026 beach goal?" Options: "Visit more beaches" / "Learn to surf"

Story 2: Poll - "Planning any beach trips this month?" Options: "Yes! 🙌" / "Wish I was!"

Story 3: Question box - "Where's your dream beach destination? Tell us! 👇"

Story 4: Link sticker - "New year, new gear 🐢" Link to shop

Visual Direction

Story 1: Beach/ocean background
Story 2: Turtlefied products
Story 3: Tybee Island scenic
Story 4: Product flat lay
POV: Watching the sunrise at Tybee Island
Saturday, January 4, 2026Video

Caption

POV: you're watching the sunrise at Tybee Island ☀️🌊

this is your sign to book that beach trip

Hashtags

#TybeeIsland #POV #BeachTok #SunrisePOV #GeorgiaTikTok #CoastalVibes #BeachLife #AestheticVideo #MainCharacter

Visual Direction

Aesthetic, cinematic video of Tybee Island. Slow motion waves, sunrise/sunset, beach grass swaying, pelicans flying. Very 'main character energy' vibes.

Audio Suggestion

Trending aesthetic/cinematic audio (instrumental preferred)

Customer Feature
Sunday, January 5, 2026Photo

Caption

Now THIS is how you start the new year right 🐢✨

Huge shoutout to [CUSTOMER NAME] rocking their Turtlefied Classic Tee on the coast!

We absolutely love seeing where our gear travels. Every time you wear Turtlefied, you're carrying a piece of Tybee Island with you—and supporting sea turtle education along the way.

Want to be featured? Tag us in your photos or use #TurtlefiedPod and we'll share our favorites every week!

Shop the Classic Tee → link in bio

Hashtags

#Turtlefied #TurtlefiedPod #CustomerLove #AStateOfMind #TybeeIsland #GeorgiaCoast #CoastalStyle #SmallBusinessLove #SeaTurtles #BeachWear

Visual Direction

Repost a customer photo wearing Turtlefied gear (with permission). If no customer photos yet, use a lifestyle shot of someone wearing the Classic Tee at the beach.
Customer Spotlight
Sunday, January 5, 2026Photo

Caption

Customer Spotlight 🐢✨

We're kicking off 2026 by celebrating YOU—our amazing Turtlefied community!

[If customer photo]: Huge shoutout to [NAME] for sharing this incredible shot! We love seeing where our gear travels.

Every time you wear Turtlefied, you're carrying a piece of Tybee Island with you—and supporting sea turtle education along the way.

Want to be featured? Here's how:
📸 Snap a photo in your Turtlefied gear
🏷️ Tag us @Turtlefied or use #TurtlefiedPod
🎉 We'll share our favorites every week!

Shop now: [LINK]

Visual Direction

Same customer/lifestyle photo as Instagram
The Classic Tee: 3 ways to wear it
Monday, January 6, 2026Reel

Caption

The Classic Tee: 3 ways to wear it 👕

Our bestseller isn't just comfortable—it's versatile.

Here's how we style it:
1️⃣ Beach casual with shorts + sandals
2️⃣ Everyday with jeans + sneakers  
3️⃣ Layered under a jacket for cooler days

Made with premium cotton that gets softer with every wash. The Turtlefied logo? Hand-designed and inspired by the loggerhead sea turtles of Tybee Island.

Which style is your vibe? Comment below 👇

Shop the Classic Tee → link in bio

Hashtags

#Turtlefied #ClassicTee #StyleInspo #OOTD #CoastalStyle #HowToStyle #BeachWear #SustainableFashion #SmallBusiness #TybeeIsland #GeorgiaCoast

Visual Direction

Product spotlight video on the Classic Tee. Show the shirt from multiple angles, close-up of the print quality, someone putting it on, styled 2-3 different ways (casual with jeans, beach with shorts, layered under a jacket).
GRWM for a beach day
Monday, January 6, 2026Video

Caption

GRWM for a beach day 🌊 ft. my new favorite tee

the quality is *chef's kiss*

Hashtags

#GRWM #GetReadyWithMe #BeachDay #OOTD #SmallBusinessTok #CoastalTok #TybeeIsland

Visual Direction

'Get ready with me' style video. Start in pajamas/casual, then transition cut to wearing the Turtlefied tee styled for a beach day.

Audio Suggestion

Trending GRWM audio

TURTLE TUESDAY: Meet the Loggerhead
Tuesday, January 7, 2026Carousel

Caption

TURTLE TUESDAY 🐢

Meet the loggerhead sea turtle—the incredible creature that inspired Turtlefied.

Swipe through to learn why these ancient mariners are so special, and why the Georgia coast is critical to their survival 👉

Fun fact: Female loggerheads return to the EXACT beach where they were born to lay their own eggs. Some travel over 8,000 miles to get there. Talk about coming home! 🏠

Every purchase from Turtlefied supports sea turtle education and awareness. Because protecting what we love starts with understanding it.

Save this post and share it with someone who loves the ocean! 💙

Hashtags

#TurtleTuesday #Turtlefied #SeaTurtles #Loggerhead #MarineConservation #OceanEducation #TybeeIsland #GeorgiaCoast #ProtectOurOceans #WildlifeConservation #EndangeredSpecies

Visual Direction

Educational carousel about loggerhead sea turtles. Clean, branded design with ocean blue backgrounds:
Slide 1 (Cover): "TURTLE TUESDAY: Meet the Loggerhead 🐢" with beautiful loggerhead photo
Slide 2: "The loggerhead sea turtle is named for its large head, which supports powerful jaw muscles"
Slide 3: "Georgia's coast is one of the most important nesting sites for loggerheads in the United States"
Slide 4: "Female loggerheads return to the same beach where they were born to lay their eggs"
Slide 5: "A single nest can contain 100-126 eggs!"
Slide 6: "Loggerheads are listed as threatened under the Endangered Species Act"
Slide 7: "How YOU can help: Reduce plastic use, support conservation, and spread awareness"
TURTLE TUESDAY: Meet the Loggerhead
Tuesday, January 7, 2026Photo

Caption

🐢 TURTLE TUESDAY: Meet the Loggerhead

The loggerhead sea turtle is the heart and soul of Turtlefied—and today we're sharing why these incredible creatures matter so much.

Here's what makes loggerheads special:

🔹 They're named for their large heads, which support powerful jaw muscles for crushing prey
🔹 Georgia's coast is one of the most important nesting sites for loggerheads in the entire United States
🔹 Female loggerheads return to the exact beach where they were born to lay their own eggs—sometimes traveling over 8,000 miles!
🔹 A single nest can contain 100-126 eggs
🔹 They're listed as threatened under the Endangered Species Act

How YOU can help:
✓ Reduce single-use plastic
✓ Support conservation organizations
✓ Spread awareness (share this post!)
✓ Shop brands that give back (like us! 😊)

Every Turtlefied purchase supports sea turtle education. Because protecting what we love starts with understanding it.

🔗 Learn more and shop: [LINK]

Hashtags

#TurtleTuesday #SeaTurtles #MarineConservation #Loggerhead #TybeeIsland #GeorgiaCoast #OceanEducation

Visual Direction

Same carousel images, posted as album or single educational graphic

Quick Copy: Hashtag Sets

Product Posts

#Turtlefied #AStateOfMind #TybeeIsland #GeorgiaCoast #CoastalStyle #BeachWear #SustainableFashion #ShopSmall #SmallBusiness #SeaTurtles

Lifestyle Posts

#Turtlefied #AStateOfMind #TybeeIsland #GeorgiaCoast #CoastalLiving #BeachLife #IslandLife #SavannahGA #ExploreGeorgia #OceanLover

Education Posts

#TurtleTuesday #Turtlefied #SeaTurtles #MarineConservation #OceanEducation #ProtectOurOceans #Loggerhead #TybeeIsland #GeorgiaCoast #WildlifeConservation